Posts https://dvorstudio.ru en Actimuno теперь в Roblox https://dvorstudio.ru/tpost/5ijivprop1-actimuno-teper-v-roblox https://dvorstudio.ru/tpost/5ijivprop1-actimuno-teper-v-roblox?amp=true Fri, 04 Apr 2025 18:00:00 +0300 News Media Welcome to Acticity — an exciting world for kids ages 7–12, where you can be a hero, fight viruses, play fun mini-games, and earn ACTIcoins — all while learning about health and living an active lifestyle!

Actimuno теперь в Roblox

Introducing Activity, an engaging digital platform designed for children between the ages of 7 and 12. In this dynamic world, users have the opportunity to assume the role of a hero, combat virtual threats, navigate engaging mini-games, and accumulate Acticoins. All of the above is available to you, with the added advantage of good health and the opportunity to enjoy an active lifestyle.

In Activity, participants are able to navigate a futuristic city, engage in mini-games, accumulate Acticoins, ascend the leaderboard, and win Robaxes. The "Health Academy" offers a range of activities focused on immunity, including an Actimuno Tower, where participants explore the bottle from the inside, bicycle races, and dodgeball, as well as other challenges designed to test speed and agility. All this is situated within a vibrant, contemporary city environment, where health is prioritised as a key strength.

However, the most compelling aspect of the project is yet to come: the city will be subjected to a viral attack. We are concerned about the merciless nature of the destruction caused by this group, which has already resulted in the destruction of more than one planet. In order to proceed with the activity, it is necessary for players to pass the relevant tests. These tests will involve catching viruses and passing difficult challenges. The most proficient players will be rewarded with bonus Activitycoins and the chance to win a special, limited edition set of UGC-brand mascots, which will be exclusively available to the most active users.

In order to promote the game, we utilise the most effective tool at our disposal, which is the placement of portals in other, relevant games. Also on each package, starting from April, you will find a QR code that leads directly to the game.

We would like to invite you to play our activity and look for the stylised Actimuno packs on store shelves.

Link: https://www.roblox.com/games/78658895578056/ACTICITY
]]> https://dvorstudio.ru/tpost/4cluy202g1-google-in-roblox Ashan is now in the Roblox metaverse with its own immersive experience. https://dvorstudio.ru/tpost/ch34bjlvz1-ashan-is-now-in-the-roblox-metaverse-wit https://dvorstudio.ru/tpost/ch34bjlvz1-ashan-is-now-in-the-roblox-metaverse-wit?amp=true Wed, 27 Dec 2023 22:22:00 +0300 Cases How Auchan Created Its Own Space in the Roblox Metaverse

Ashan is now in the Roblox metaverse with its own immersive experience.

Ever wondered how "Ashan" pulled off its Roblox metaverse space? Here’s a peek behind the scenes!

Just before the New Year, the retail chain Auchan, agency UM (part of the ADV Group), and DVOR Metamarketing Agency launched a virtual hypermarket called "Auchan City" in the Roblox metaverse. The project's creative team told Sostav that the virtual store attracted around 700,000 visitors in its first few weeks after opening.
Inside the Auchan City virtual hypermarket, players can walk through the store's departments, buy groceries, visit production workshops, and try out different professions. What's more, they can explore a festive market square, navigate a snowy maze, and even go ice skating. They'll find a variety of themed mini-games and quests, and for completing them successfully, users are rewarded with the in-game currency called "Ashbacks."
The project team modeled the virtual store after a real Auchan hypermarket located in Pushkino, near Moscow; the virtual replica is identical to the actual store. In the world of Auchan City, users can take part in themed games like "Merchandiser," "Speed Shopper," "Super Cashier," "Baguette Story," and many more. By completing these games, players earn the in-game currency.

The key components of the project.

A Variety of Locations. Beyond the Auchan hypermarket itself, the virtual space features other distinct areas for users to explore. While discovering these locations, they can collect branded currency and enjoy a vibrant user experience.

Freedom of Movement. Players have several ways to get around: on foot, by shuttle, by bicycle, or on a motorcycle.

A Proprietary In-Game Currency. Roblox users are already familiar with using in-game currency to acquire virtual items. For the Auchan City project, the team created "Ashbacks," which can be used to buy branded merchandise or customize a player's avatar.
Alena Isaeva, Head of Digital Communications at Auchan Retail Russia:

"The metaverse offers unique and largely experimental channels for communicating with our audience. This project aims to attract the attention of the most active young demographic to the Auchan brand. In the virtual city, players can participate in a series of mini-games designed to boost recognition not only of the brand itself but also of the retailer's loyalty program, its private-label brands, and promotions. Furthermore, our concept has the built-in potential to develop the Auchan virtual world for special events and collaborations with other brands or influencers—after all, the possibilities within the metaverse are virtually limitless.
Pavel Ignatov, General Director of UM:

"For brands, it's crucial to engage with young audiences through the most relevant communication channels. The world of the metaverse not only allows us to reach this target audience but also to build a strong connection and create a unique interaction experience with those who may have had little to no contact with the brand in real life.

Youth marketing is also vital for retailers because this segment will become the most solvent audience in a few years and will take a central place in brand communication. That's why it's necessary to build this audience's awareness and loyalty in advance. You could say the brand is working on building loyalty with those who will become its key customers tomorrow."
Dmitry Voronov, founder of DVOR Metamarketing Agency:

"Roblox is increasingly in demand as a platform for brands, offering them the opportunity to create new channels for audience engagement. Instead of boring online banners, brands can now invite users to interact with them through interesting game mechanics. This is an excellent way to capture the attention of a young audience and build long-term relationships with them."
Creative Team

Auchan Retail Russia (Client)

Marketing Director: Galina Yashchuk
Head of Marketing Communications Department: Tatiana Obidina
Head of Digital Communications Group: Alena Isaeva
Digital Communications Manager: Elena Rytikova
Social Media Manager: Vladislav Sizov

UM (Agency)

Head of Online Direction: Nikita Berezkin
Head of Online Planning Group: Kirill Kirichenko
Senior Online Manager: Oleg Novikov
Head of Special Projects Group: Daria Kuznetsova
Special Projects Department Director: Evgenia Ivanova

DVOR Metamarketing Agency (Production)
Source: Sostav.ru
]]> VkusVill created "Mangoworld" in Roblox. https://dvorstudio.ru/tpost/7fozxxexr1-vkusvill-created-mangoworld-in-roblox https://dvorstudio.ru/tpost/7fozxxexr1-vkusvill-created-mangoworld-in-roblox?amp=true Wed, 11 Oct 2023 22:57:00 +0300 Cases VkusVill created "Mangoworld" in Roblox.

VkusVill created "Mangoworld" in Roblox.

VkusVill, together with developers from DVOR Metamarketing Agency, has launched a world in the Roblox metaverse called "Mangoworld." Users can participate in three mini-games: complete all the challenges in the "Mangopsa" pyramid, grow a magical fruit, and collect all the mangoes in "Tormango." For participating in these activities, players earn in-game currency that can be converted into discounts at offline stores. Additionally, Robux can be earned by exploring the paths of "Mangoworld" and completing daily tasks.
As soon as a player enters "Mangoworld," they are introduced to all locations through an introductory tour. The personal account features an avatar editor with thematic appearances: clothing, accessories, hairstyles, and inventory items. The user can take on the role of a powerful pharaoh, an Egyptian queen, or simply a curious tourist in warm climates. During the game, players can take photos of their unique looks and save them to their computer.
Anna Platova, Head of Online Marketing at VkusVill:

"VkusVill always strives to be close to its customers, testing new channels and formats. Now users can immerse themselves in the world of mango, created in a virtual space."
Dmitry Voronov, founder of DVOR Metamarketing Agency:

"This project has been a true inspiration for our team, and we are thrilled that together with VkusVill, we managed to create a virtual paradise in the metaverse for mango lovers! Yesterday's children are today's adults. Roblox serves as an excellent communication channel between the brand and its audience. I am confident that our possibilities are limitless, and this is just the beginning of our exciting journey!"
In the first two days after its launch, "Mangoworld" was visited by over 4,700 users. Every Monday, a raffle is held in "Mangoworld" where the best players of the week receive Robux. The gifts will be awarded until November 30th.
Source: Sostav.ru
]]> Opened its office in Roblox. https://dvorstudio.ru/tpost/cuuokg3sk1-opened-its-office-in-roblox https://dvorstudio.ru/tpost/cuuokg3sk1-opened-its-office-in-roblox?amp=true Thu, 07 Sep 2023 23:04:00 +0300 News Yes, exactly. We've gathered all the well-known brand cases in one place, and you can access the Roblox worlds directly from Roblox.

Opened its office in Roblox.

Dear friends!

We're bursting in with some big news!

We've opened our headquarters in the Roblox metaverse!

At first glance, the HQ is located in a small urban block, but inside we find ourselves in a sci-fi space.

At the headquarters, you can grab some fragrant ramen between rounds of the "Server Defense" mini-game and also visit the digital alley of Russian brands in Roblox.

That's right – we've gathered all the well-known brand cases in one place, and you can access the Roblox worlds directly from Roblox.

Besides that, there's a real frenzy in the game right now as everyone competes for our company's limited-edition gold chain. To get it, you'll need to complete a series of quests.

Hurry up – the number of items is limited
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