VkusVill created "Mangoworld" in Roblox.

2023-10-11 22:57 Cases

VkusVill, together with developers from DVOR Metamarketing Agency, has launched a world in the Roblox metaverse called "Mangoworld." Users can participate in three mini-games: complete all the challenges in the "Mangopsa" pyramid, grow a magical fruit, and collect all the mangoes in "Tormango." For participating in these activities, players earn in-game currency that can be converted into discounts at offline stores. Additionally, Robux can be earned by exploring the paths of "Mangoworld" and completing daily tasks.

As soon as a player enters "Mangoworld," they are introduced to all locations through an introductory tour. The personal account features an avatar editor with thematic appearances: clothing, accessories, hairstyles, and inventory items. The user can take on the role of a powerful pharaoh, an Egyptian queen, or simply a curious tourist in warm climates. During the game, players can take photos of their unique looks and save them to their computer.

Anna Platova, Head of Online Marketing at VkusVill:

"VkusVill always strives to be close to its customers, testing new channels and formats. Now users can immerse themselves in the world of mango, created in a virtual space."

Dmitry Voronov, founder of DVOR Metamarketing Agency:

"This project has been a true inspiration for our team, and we are thrilled that together with VkusVill, we managed to create a virtual paradise in the metaverse for mango lovers! Yesterday's children are today's adults. Roblox serves as an excellent communication channel between the brand and its audience. I am confident that our possibilities are limitless, and this is just the beginning of our exciting journey!"

In the first two days after its launch, "Mangoworld" was visited by over 4,700 users. Every Monday, a raffle is held in "Mangoworld" where the best players of the week receive Robux. The gifts will be awarded until November 30th.

Source: Sostav.ru